IAB UK Member Vault

Insight, opinion and events from IAB UK members

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A man and woman play console and handheld games together on a couch.
Activision Blizzard Media
blog

Why multiplatform players are more likely to embrace advertising

A young man plays games on his phone in the kitchen
Activision Blizzard Media
blog

Media Insights: Gamers vs. non-gamers

A woman playing a video game
iion
Research Study & Guide

Gaming audiences & advertising opportunities

Two women sit outside together playing on their smartphones.
Activision Blizzard Media
blog

Next-Gen Attention Measurement: Transforming mobile game advertising

Disney Mandalorian ad inside Nitro Nation gameplay
Anzu.io
blog

Inclusion of intrinsic in-game ads in the IAB’s creative guidelines is a watershed moment for the industry

A young man enjoying playing a game on their mobile phone, while listening to an audio ad
Audiomob
Research Study & Guide

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Venatus and GWI - A multi-market study into unlocking gaming communities.
Venatus
Research Study & Guide

Unlocking gaming communities: a path to success for advertisers and publishers

A woman plays Candy Crush Saga on her phone
Activision Blizzard Media
blog

Why mobile gaming unifies all types of game players

A man and a woman lounge on a picnic blanket playing mobile games.
Activision Blizzard Media
blog

How to activate in gaming for brands

Mobile gamers
Aryel
blog

The Fun Factor: How AR Advergames are engaging consumers with dopamine-driven rewards

Cartoon picture of a mobile phone
Odeeo
blog

Why in-game audio is a 'must play' for advertisers

Gameplay screenshot
Anzu.io
blog

The power of intrinsic in-game ads in capturing attention

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