都是关于音频的
根据 彩乐园dsn支出2022, the digital audio ad market is worth £186m, up 11% YoY. With its popularity only set to keep growing, and the technology around audio advertising advancing by the day, digital audio is a channel buzzing with opportunity right now. 越来越多, brands are tuning in to the potential audio offers to reach highly engaged audiences with ads that enhance, 而不是阻碍, 他们的整体体验.
Podcasts in particular have seen a huge boost in recent years, and were in fact the driving force of market growth last year, as consumers seek the ease of listening and the power of connection that they offer. At the same time, the number of homes with smart speakers saw a jump from 22% in 2020 to 39% in 2022, with speakers becoming an embedded part of our daily lives.
The IAB’s Audio Group exists to bring our audio 成员 together to maximise opportunities in this area, demonstrate the results that investing in audio can deliver, 并使购买变得清晰, 计划和测量过程.
播客前瞻2023
Podcast Upfronts spotlit the audio innovators and storytellers that we can’t get enough of. 比任何其他媒介都要多, 播客ing has captured the zeitgeist and created legions of loyal listeners who are pressing play on everything from solving crime to current affairs to cooking.
As well as hearing about all the latest opportunities for advertisers, guests were spoiled for star talent with speakers including the likes of Jon Sopel, Elizabeth Day and Spencer Matthews from Audioboom, 新风产生, 全球, 倍频程, 索尼音乐娱乐和Wondery.
开始
的证据
A hub of effectiveness 研究 and real-life case studies from the likes of Tesco, Meta and Cancer 研究 to inspire your digital audio strategy
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现实生活:理解听众
The findings from our 真正的生活 study take a deep-dive into the online audio market, looking at listener behaviour and key opportunities
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Embrace the funny when it comes to 播客ing
Members of the IAB Audio Group tell The Drum why humour can be so effective when it comes to memorable 播客 ads
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会员的见解
The evolution of audio offers advertisers unique opportunities
倍频程 explores how new targeting and creative capabilities are enhancing audio for advertisers and consumers alike
测量101
Veritonic provides a high-level overview of some of the common audio advertising measurement options and techniques available today
The role and benefits of streaming audio ads
As consumers increasingly embrace digital audio platforms, Veritonic examines what streaming audio ads offer to reach measurable results
Why brands should embrace 播客 ad's power of trust & 注意
Audioboom explores how 播客 advertising builds trust through host authenticity and fostering brand advocacy in an engaged audience
Navigating the programmatic audio ecosystem
Adswizz takes a closer look at how programmatic audio advertising offers scalable, 有针对性的参与一个品牌的安全, 数据驱动的环境
The role and benefits of digital audio advertising
全球 explains how digital audio blends emotional resonance with precise targeting, empowering advertisers to engage diverse audiences across daily moments
Why In-Game Audio is a "Must Play" for Advertisers
Establishing a POV on the rise of in-game audio ad formats, their distinctiveness from conventional channels, and why brands should integrate them into their media strategy
倍频程 Audio: Expanding Brand Reach with Covatic Technology
Transforming digital audio with precise targeting for advertisers, leveraging first-party data from 新闻 UK and Bauer Media
更多关于内务部成员金库的信息
The IAB 成员库 provides a platform for our 成员 to exchange blogs, 研究, 事件, 和更多的. Explore the world of digital audio and discover how it can elevate your brand by delving into our 成员' insights now.